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Spiritugraphics®
The Influence of Faith on Consumption and Why It Matters to Your Brand
Brad Benbow & Phil Daniels
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore—through research and case studies on some of the top brands and companies—the question of whether faith influences consumption and to what extent it impacts our day-to-day purchasing decisions, with the goal of helping companies reach this large and loyal market segment.
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Hardcover: $25.00
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